Music streaming is growing fast in Brazil, outpacing downloading, according to industry data. Streaming currently represents 51% of digital sales in the country, followed by iTunes downloads with a total of 30% and mobile ringtones with 19%.

Streaming allows a subscriber to access and listen to millions of tracks without manipulating files. It reached 53.6% in Brazil, in contrast with 39% worldwide.  Roger Machado, Napster’s Latin America business director says this growth is difficult to analyze because it is exponential. Paulo Rosa, president of the Brazilian Association of Record Producers (ABPD) considers the increasing use of smartphones responsible for the industry’s significant growth. Also, the Phonographic Industry International Federation announced that, for the first time, digital revenues matched CD and DVD sales revenues.